The value of webcasting in a corporate environment is in the cost per viewer. To a company that recognizes that great communication is a key to an engaged workforce, webcasting is a natural choice. In today’s business world, sharing business intelligence, discussions, training, news and info that you do not want to share outside your organization demands some level of webcasting. Exactly how to securely webcast within a company that is busy doing what it does, has been the stumbling block. Defaulting to the simplest and most unorganized types of webcasts such as screen sharing applications can create a sense of disorganization and lack of effort on the part of management by the workforce. As with any communication effort to present a quality product in webcasting, some knowledge of the options is needed. That requires some simple research.
To those that do investigate the task of producing secure live webcasts reliably with a properly professional image, high quality video and graphics and often on very short notice, the big picture emerges. The job of live webcasting a consistent message to a large audience, in a professional manner securely reveals the complex web of skills and technologies that are needed.
For the corporate world to pivot and try to develop a new department, hire the properly experienced staff and manage this subset of in-house skills has costs. Just knowing what skills and tools are needed takes someone – or even a staff of people – with those skills to define the positions, interview, hire and create a budget for equipment and software. The cost is that time, the human resources, and the money wasted getting up to speed. How long will you give them to “get going”? During that time you’re either missing the opportunity to benefit from live webcasting internally, or you’re paying an outside webcasting service and your in-house staff as they learn. Likely both.
Before you choose a webcasting service ask these questions. . .
- Do I get a Web Media Portal built exclusively for my events?
- Do you provide all staff before, during and after the event?
- Do you provide integrated user registration and management?
- Do you include all web hosting and content delivery/streaming?
- Do you include Pre-webcast testing and any required pre-production?
- Do we get a unique web address for your webcast events or portal?
- Can we have an unlimited number of live webcast webinar participants?
- Do we get complete access to and control of webcast archives that we can share?
- Do we get a branded website portal as required?
- Do you provide a Video webcast player with Synchronized PowerPoints?
- Can we create and edit presenter photos and session descriptions or an agenda?
- Is there Live Q&A, and user reporting for immediate feedback?
- Do you integrate with our internet merchant account or Paypal so we can charge viewers?
We’d love to be your webcast provider for your next town hall meeting.
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